Co-creation is a commitment to work in a genuine partnership with you. It involves four overlapping stages:
You tell us your requirements. We will discuss this with you and, using our experience, doing some preliminary research, and applying astute questioning, we will work with you to develop a shared understanding of an upgraded requirement.
Using a joint project team, we will prepare a workplan describing the outcomes required and detailing the components of the project, the timeframes, the resources we and you will commit, and our costs. To demonstrate ownership, you will communicate the project and its proposed benefits to all relevant stakeholders.
We will complete all project activities with you as our partner, and report in an agreed format and timing. This stage will uncover the most critical issues, investigate options to address them, and identify the most attractive. We will pay particular attention to the implications for your future leadership, your culture and capabilities, systems and processes, future resource requirements and organisational structure. As part of our discovery methodology, the project will remain open to new information, investigations and ideas throughout this phase, without unnecessary scope creep.
This is our accountability alone. Our recommended strategy will be clear and evidence-based. We will pay particular attention to the metrics you should use to evaluate your progress and we will specify the highest priority strategic initiatives that you will need to plan for and resource over designated future years.
After completion of the project, we will follow up with you in months one, three, six and twelve to check on your progress and provide supplementary advice.
Co-creation can accommodate any outcome from minor strategy resets to transformational change. You can be as bold as you want to be. Strategy is more easily implemented under co-creation because executives have stronger buy-in and there is less disruption to business-as-usual.